Many new consultants sell time instead of outcomes. That makes everything harder—pricing, scoping, even explaining what you do. Clear, outcome based offers are easier for clients to buy and for you to deliver.
Start With The Client Situation
Before you name a package, describe the specific situation you help with. For example: “established small businesses with messy books,” or “new founders who need a basic IT and finance stack.” This anchors your offer in a real human problem.
Define A Before And After
Write a short “before and after” statement for each offer. Before: confused, reactive, constantly behind. After: clear, documented, and on a simple rhythm. This becomes the backbone of your sales conversation and your copy.
Package The Work
Instead of offering “consulting as needed,” create packages such as an assessment, a setup project, and ongoing advisory. Each should have a defined beginning, middle, and end, with expected deliverables and a basic timeline.
Keep Your Menu Short
Three core offers is plenty for most solo or boutique consultants. Too many options create hesitation for buyers and complexity for you. Your website can mention custom work, but your main call to action should highlight your core packages.
When in doubt, imagine a tired but smart client skimming your page on a phone between tasks. Make IT easy for that person to understand how you help and what happens if they reach out.